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Overview

Google Analytics is a free web analytics tool that generates detailed statistics about activity on a website. On its website, Google explains that the system “helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase


Why choose Google Analytics?

Google Analytics being a very important and powerful digital marketing tool, is usually underused by most businesses. It provides opportunity for you to measure the results of individual campaigns in real-time and compare the data to previous periods, and so much more…

What impact will you have from this training?

  • They will be able to leverage insights from the data.
  • Evaluate Site Performance and set Key Performance Indicators
  • Will be able to build custom reports in Google Analytics
The instructor will provide the training with LIVE DEMO. Participants enrolled in this course will create custom reports in Google Analytics. Participants will segment the data in Google Analytics and develop insights from the data.
 
*Note: Attendees of the training can bring their laptops in case they wish to implement the LIVE DEMO along with the trainer.
 

About the Trainer

ARIF AHMED

Arif Ahmed is an analytic consultant specializing in measurement strategy, technical implementation and training. He enjoys diving into analytics and help others use data driven insights in decision-making. Over the past 4 years, Arif have worked with various business model such as E commerce, Publishing, SAAS tools and Subscription based websites.

He is a top rated freelance on world largest freelance portal, Upwork.com. 


Venue: What is the location and facility for the training?

CityLinks is the chosen venue for the reason of purpose-built training facility. The venue encourages learning culture, with its latest training equipment and services essential for group training events.

Address: 221-B, Block 2, P.E.C.H.S، Block 2 PECHS, Karachi, Karachi City, Sindh 75400.

Click here for direction on Google Maps

Training Program Schedule

The training will be conducted on Saturday, 16th-February 2019, with the duration of 4 hours from 09:00 AM to 01:00 PM.

Registration and Payments?

Register now for this training by filling out the form on this link

The fees for the training is Rs. 2,000/-; Once you have filled out the sign up form our team will contact you in the next 24 hours to provide payment instructions.

DISCOUNT Offer: Early Bird Discount 

We offer 25% discount if you are an early bird and register before Friday, 01st February 2019.

How do you pay fees for the training?

Fees can be paid by Cash or Bank Transfer. Payment can be transferred to below details:

Account title: GET PROFESSIONAL

Account #: 0104-0103026214

Bank: Meezan Bank

Branch: Gulshan-e-Iqbal Branch Karachi (0104)

Payment will be made out to GetProfessional. The payment will have to be made at least 5 working days before the start date of the training.

For more information; email at info@getprofessional.pk or also call 0317-2074332.

Training Reward: Certificate

GetProfessional will provide a certificate which will be a testament to your successful completion of the training.

TRAINING OUTLINE


1 – Introduction

  • Why Google Analytics?
  • How to measure Website Performance?
  • Difference between Page View and Virtual Page Views
  • Importance of Event Tracking
  • Understanding User Funnel
  • Understanding Google Analytics Code

 

2 – Google Analytics Structure

  • 4 Components of Google Analytics
  • Understanding Audience Reports
  • Understanding Acquisition Reports
  • Understanding Behavior Report
  • Understanding Conversions and Funnels

 

3 – GA Set-up

  • Tracking Code Implementation
  • Advance Filters
  • Event Tracking Basic Events
  • Conversion Goals Set-up
  • Site Search
  • UTM Tagging
  • Demographics
  • Search Console Integration
  • AdWords Integration

 

3 – Live Demo Analysis

  • Gathering Insights through Custom Reports & Dashboards
  • Analyzing Traffic & Keyword Data
  • Role of Primary & Secondary Dimensions
  • Analyzing Data through Segmentation
  • Ecommerce Conversion Analysis
  • How to develop Website Optimization Strategy