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Overview

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

It allows you to deploy marketing tags such as AdWords, Facebook and Google Remarketing Tags on your website (or mobile app) without having to modify the code.


Why choose Google Tag Manager?

  • A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own without waiting for the developers.
  • It is easy to use
  • Easy to update
  • Version Controls
  • Debug Features

What impact will you have from this training?

You will be able to track user interactions, user journeys and measure performance. This will help you in your career whether you are an AdWords or SEO or Web Analytics specialist.

*Note: Attendees of the training can bring their laptops in case they wish to implement the LIVE DEMO along with the trainer.
 

About the Trainer

ARIF AHMED

Arif Ahmed is an analytic consultant specializing in measurement strategy, technical implementation and training. He enjoys diving into analytics and help others use data driven insights in decision-making. Over the past 4 years, Arif have worked with various business model such as E commerce, Publishing, SAAS tools and Subscription based websites.

He is a top rated freelance on world largest freelance portal, Upwork.com. 


Venue: What is the location and facility for the training?

Mohammad Ali Jinnah University has a state of the art and purpose-built training labs. MAJU has been chosen as the venue for an encouraging learning culture, as it is equipped with the latest training equipment and services essential for conducting training.

Address: 22-E Shahrah-e-Faisal Service Rd S, Pakistan Employees Co-Operative Housing Society Block 6 PECHS, Karachi, Karachi City, Sindh 75400.

Click here for direction to MAJU via Google Maps


Training Program Schedule

The training will be conducted on Saturday, 27th-April 2019, with the duration of 4 hours from 09:00 AM to 01:00 PM.

Registration and Payments?

Register now for this training by filling out the form on this link

The fees for the training is Rs. 2,500/-; Once you have filled out the sign up form our team will contact you in the next 24 hours to provide payment instructions.

DISCOUNT Offer: Early Bird Discount 

We offer 25% discount if you are an early bird and register before Friday, 29th-March 2019.

How do you pay the fees?

The fees can be submitted to MAJU’s Admissions department, open 7 days a week from 09:00 AM to 09:00 PM

The payment is required at least 5 working days before the start of training. Contact 0317 207 4332 to discuss payment methods.

Certificate of Completion

GetProfessional will provide a certificate which will be a testament to your successful completion and fulfillment of the criteria of training.

TRAINING OUTLINE

Training Hours: (4 Hours)


1 – Getting Started with Google Tag Manager

  • What is GTM & Its Benefits?
  • GTM Account Structure
  • Understanding Tags, Trigger and Variables
  • How do you install GTM in WordPress (3 Methods)

2 – Setting up your First Tag

  • Google Analytics Page View Tracking
  • Difference between Page View and Virtual Page View
  • Event Tracking Components
  • Testing Tags with preview and Debug Mode

3 – Event Tracking- User Interactions (Part 1)

  • What is auto event tracking and auto event listeners?
  • Event Tracking components in Tag Manager
  • Click Tracking

4 – Understanding Data Layers

  • What is Data Layer?
  • How to store data to in Data Layer
  • How to retrieve data from Data Layer and send it to Google Analytics

5 – Event Tracking – User Interactions (Part 2)

  • Outbound Click Tracking
  • Button Click Tracking
  • Form Submission
  • Video & Scroll Tracking

6 – Conversion, Remarketing & Tracking Pixels

  • Google Goals & Standard E commerce Tracking
  • Google AdWords Tracking
  • Facebook Pixel